by: Connor_t
Hi, I am the editor of Overtone music magazine and I believe
IPC Media Group will be the best media organization to distribute our media
magazine.
Hello, lots of other editors come to us with their media
products and there are many other media groups who are great suppliers, what
made you decide on choosing Ipc media group
First of all IPC
Media is the UK's leading consumer magazine and digital publisher, also With
more than 60 iconic media brands, IPC creates content for multiple platforms,
across print, online, mobile, tablets and events so our audience would be able
to look at our magazine where ever they go.
Yes, Carry on
You engage with 26 million UK adults and almost two thirds
of UK women and over 40% of UK men. Also you have an award winning portfolio of
websites which reaches over 25 million global users every month. So IPC clearly
have experience and already have are trusted by many readers, who I’m sure
would love Overtone magazine.
I see you have been conducting some research on our media
group.
Yes of course, I have
also further researched about your media brands under IPC. You already have a very successful music
magazine under your name NME, NME magazine covers a variety of music genre,
from indie, to pop. However we think overtone magazine is the perfect product
to cover a fixed genre of music which is indie. This includes indie-rock, pop
and folk. Therefore it will attract a specific indie audience which is massive
now a day, that may sometimes buy NME magazine but only when it features an
indie band, but with our magazine they will interested to buy every issue as it
is focused on indie music. As you know NME's success it’s gone further than
just a magazine, it has its own website NME.com, which was launched in 1996. It
is now the world's biggest standalone music site, with over 7 million users per
month. There is also the NME awards and store which is done through horizontal
integration. I think this could also be achieved with overtone.
What else do you think Overtone could achieve?
An app has also been created for the NME magazine, which
means the audience are able to read it on their travels. With the advantage of
horizontal integration and the latest technology, I am very sure that if our
music magazine is to join the IPC media group, we would be just as exceptional
as NME magazine. If Overtone magazine was to release a smart phone app, I would
be absolutely positive that it would be a popular product, as the target
audience are young adults aged between 16 and 25 as they will be able to read
the magazine wherever as they are usually busy and on the go. The majority of
the target audience would own at least one smart phone or tablet so an Overtone
app would pretty much be guaranteed to be popular. I would also like to publish
my music magazine every two weeks, I think it is much better as a month is too
long and a week is too frequent so every two weeks would be satisfactory.
Can I ask why you decided to choose Bauer media group over
other companies out there?
First of all, You Produce great trustworthy publications and
many readers buy magazines which are distributed form your organisation, so
they clearly trust IPC. Also IPC does not have a magazine that is specific in
the genre of indie, and that this genre of music is a gaining a mass amount of
popularity lately and will be even more recognizable and gaining more
popularity in the years to come. We consider Bauer media group, however they
already have two music magazines which are similar in ways to one another, so
thought IPC was the right one for us as I think there is a gap in IPC for
Overtone magazine. And also decided that Bauer media is not the company for
overtone magazine.
I would to like to thank you for your time, you did a great
presentation, I can ensure you that we will definitely be considering on
working and taking on your magazine.
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