Evaluation Question 7: Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full products?

Looking back at your preliminary task, what from connor0thomson

Evaluation Question 6: What have you learnt about technologies from the process of constructing this product?

Evaluation Question 5: How did you attract/address your audience?

 

The masthead is one of the first things you look at when looking at a magazine, so clearly I had to make it stand out and attract my target audience. My masthead attracts my target audience as it is bright and modern, so they will automatically see it when looking at my magazine.

 

The photo I have used will attract the audience as fist of all it stands out from the white backgorund. Also the image is of a female model who looks around 17-18, so some of the audience may feel connected as they may be around the same age. They also may get attracted by what she is wearing as they may like it and want to know where it is from. As well as feel connected by the eye contact she is giving.

 

The cover line is attractive as it is bolder and brighter than others as it is red and the others are blue and black, also I have made it have a drop shadow so it stands out from all the other cover lines. I made it bigger so the audience can clearly see that it is the main coverline. The cover line is the name of the band which my artist used on the front cover is in. The audience will be attracted to this as they are a new band/artists so they will want to buy the magazine to find out more information about them.

 

The colours I have used will attract the audience as they are bright, primary modern colours which are quite eye catching, so will daw them to the magazine.

 

The cover line with "Win tickets to reading festival!" will be a very attractive to the target audience as they love festivals and music so will want the chance to be able to win a ticket and go with their friends.

 

The price being £1.99 is very attractive at a low price for such a high quality music magazine. It is not too exspensive or to cheap for anyone with in my target audience so they will be able to afford it.

 

The title of the contents page is in a similar style as my masthead on the cover this is attractive to the target audience as therte is a use of sinergy and they can clearly see which magazine this is.

The listing of the contents under the images will attract the audience as it is simple and a pretty minimal list with a line on each giving an insight of what the article is about.

The page numbers are big and bold and located next to article names so easy to see. This will attract my target audience as it allows them to easily and quickly flip to the page of the article they are interest in, instead of having to flick through the whole magazine searching for the artcle they want.

The simple colours will attract the audience on this contents page because I have used similar colours for this as I used for the cover and double page spread so they will see a clear link with one another. also the simple coloured background makes it easy to read the contents. Also the colours I have used in all of the pages can be associated with both males and females so this will also attract them.

The images used will also attract the target audience as first of all the main image is of the same model 'Raya-Leigh' which they have seen before so they will know who it is and also she looks very calm, young and relaxed looking directly at the camera so they will feel a connection and similarities beween them. Also the other featured images you see will attract the target audience as it is the logos of four main festivals and they will be interested in seeing what the line-ups are too them.

 

 

The image is very attractive to the target audience as it is a calm relaxing photo. also it a good quality close up so you can clearly see what the artist looks like, also the eye contact is very deep and emotionally engaging which will attract the readers/audience as they will feel connected and will be able to clearly see what she looks like as well as the image is visually stimulating.

 

The heading 'Raya-Leigh' is clear and bold with an white simple squared modern font so stands out in the red background aswell as the red against the white background. This will attract the target audience as it will be the first thing they see.

 

The flower head band used will attract the audience as it relates to festival fashion as it is what you seem most people wearing at festivals and girls may want to get one similar if they are going to a festival or just like it.

 

The article is broken in to two main parahgraphs which will attract the readers as it is not too much to read so they wont feel strained when reading it and there is not to many words so its easy to read. i have also included a featured article about popular indie bands and their new albums this will definatley attract the audience as they will most probably listen to their songs so will therefore want to read about them and their new albums.

Evaluation Question 4: Who would be the audience for your media product?

Evaluation Question 3: What kind of media institution might distribute your media product and why?

Evaluation question 3
by: Connor_t

Hi, I am the editor of Overtone music magazine and I believe IPC Media Group will be the best media organization to distribute our media magazine.

Hello, lots of other editors come to us with their media products and there are many other media groups who are great suppliers, what made you decide on choosing Ipc media group

First of all IPC Media is the UK's leading consumer magazine and digital publisher, also With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events so our audience would be able to look at our magazine where ever they go.

Yes, Carry on

You engage with 26 million UK adults and almost two thirds of UK women and over 40% of UK men. Also you have an award winning portfolio of websites which reaches over 25 million global users every month. So IPC clearly have experience and already have are trusted by many readers, who I’m sure would love Overtone magazine.

I see you have been conducting some research on our media group.

 Yes of course, I have also further researched about your media brands under IPC.  You already have a very successful music magazine under your name NME, NME magazine covers a variety of music genre, from indie, to pop. However we think overtone magazine is the perfect product to cover a fixed genre of music which is indie. This includes indie-rock, pop and folk. Therefore it will attract a specific indie audience which is massive now a day, that may sometimes buy NME magazine but only when it features an indie band, but with our magazine they will interested to buy every issue as it is focused on indie music. As you know NME's success it’s gone further than just a magazine, it has its own website NME.com, which was launched in 1996. It is now the world's biggest standalone music site, with over 7 million users per month. There is also the NME awards and store which is done through horizontal integration. I think this could also be achieved with overtone.

What else do you think Overtone could achieve?

An app has also been created for the NME magazine, which means the audience are able to read it on their travels. With the advantage of horizontal integration and the latest technology, I am very sure that if our music magazine is to join the IPC media group, we would be just as exceptional as NME magazine. If Overtone magazine was to release a smart phone app, I would be absolutely positive that it would be a popular product, as the target audience are young adults aged between 16 and 25 as they will be able to read the magazine wherever as they are usually busy and on the go. The majority of the target audience would own at least one smart phone or tablet so an Overtone app would pretty much be guaranteed to be popular. I would also like to publish my music magazine every two weeks, I think it is much better as a month is too long and a week is too frequent so every two weeks would be satisfactory.

Can I ask why you decided to choose Bauer media group over other companies out there?

First of all, You Produce great trustworthy publications and many readers buy magazines which are distributed form your organisation, so they clearly trust IPC. Also IPC does not have a magazine that is specific in the genre of indie, and that this genre of music is a gaining a mass amount of popularity lately and will be even more recognizable and gaining more popularity in the years to come. We consider Bauer media group, however they already have two music magazines which are similar in ways to one another, so thought IPC was the right one for us as I think there is a gap in IPC for Overtone magazine. And also decided that Bauer media is not the company for overtone magazine.

I would to like to thank you for your time, you did a great presentation, I can ensure you that we will definitely be considering on working and taking on your magazine.

Evaluation Question 2: How does your media product represent particular social groups?

Evaluation Question 1: In what ways does your product use, develop or challenge forms and conventions of real media products?

There are many similarities with Q's amagzine front cover and my magazine front cover. For example we have both used a Red boxed masthead and used what font for the masthead also they are both recognizable mastheads which means the readers are able to easily recognise the magazine. we both have plan white backgrounds which enables more room for cover lines. The main cover lines on both magazines stand out than the others, they are both covering the artist image on the cover and are a different colour to all the the other cover lines. also the both a speech from the artists for taglines. The cover images are similar in a way as well as, there is only one person form the band modeling on Q magazine and is showing their genre of music mainly through what he is wearing, whereas on my magazine, there is also one person featured from the band on my front cover and you can tell the genre of music through what she is wearing. Q amgazine has put its date and price with in the box of its barcode which is what magazinse usually do, however I have put them seperate by having the barcode on its own inthe bottom right corner and price and date with in the box of the masthead. Therefore I have challenged that and created my own way of laying them out. The above examples all use, develop and challenge forms and conventions of real media products.

Looking at my magazine then looking at these magazines above you can see clear similarities with all of them. I can see that 'Overtone' uses many forms and conventions that are seen in real magazine media products. My main cover line is the name of the artist featured on the cover image, it is bold text and bigger than all the others with the colour used contrasting against the plain white background, this element can also been seen on some of the covers above and in othe real magazines.  I noticed they all have the colour red or blue on the cover, as red is a bright vibrant colour which will catch the reader's eye, therefore my cover links as I used red on my cover as i know it will brighten it up and make it less blank from the white background.

 

There are some similaraties wiht The Fly's magazine contents page and my own. Both contents pages have a similar lay out of the whole page with the contents under the image and title at the top with a clean simple background. Also both magazines have a smaller version of the masthead that would have previously been seen on the front cover, this allows the readers to still see the masthead and recognize the magazines when they read the contents page. however there is a contrast between the main images the moodel on The Fly is looking away form the camera where as mine is looking directly at the camera. But both of the models used on the contents are being passive. In addition, we both have a similar contents both layout and font, the numbers are bigger and bolder than the texts, howver the only difference is that I have put a red background behind my contents to break up all white space. The above examples all use, develop and challenge forms and conventions of real media products.
 

 

There are lots of similarities between NME magazine double page spread and mine. We both have a similar layout to each other with the image on the left and the articles on the right. We have both put the artists name as the title of the article as well as put it in a boxed backgound in the colour of our colour scheme and bold text with an interesting font that is bigger than the rest of the text with in the article. we both also have a subheading with gives a feel of what the article is about. The layouts of the articles are similar as they are both divided into columns with a drop letter to enhance the text and a pull out quote to make it look more professional and break up the text.The above examples all use, develop and challenge forms and conventions of real media products.