Their weekly magazines and websites are packed with inspiration, entertainment, information, advice, celebrity and real-life appealing to women and mums of all ages and these magazines feed interests and give them all the latest gossip and fashion tips. In every home multiple purchase decisions are being made every day by the women of the household. This makes mass market women an ideal advertising audience. as they are known to be the main consumers in the market of magazines.
Upmarket men are adventurous, busy energetic people. They embrace life for its highs and live for the joys of life, they follow their passions consistently and they seek out information and advice to enhance their social lives and the enjoyment of it. IPC Inspire publishes a broad portfolio of magazines and websites catering for the specialist interest market.
For every interest sector, highly respected editorial teams produce authoritative content empowering readers to fully indulge in and enjoy their passion. Confident, selective and exacting in all they do, upmarket women have a wide variety of interests. IPC Media caters for them through a portfolio of famous media brands, printed and online. Delivered to their readers through glossy magazines and exciting websites, IPC Media provides advertisers with wonderful opportunities to associate with famous media brands and connect with millions of affluent, aspirational and inspirational women.
Delivered to their readers through glossy magazines and exciting websites, IPC Media provides advertisers with wonderful opportunities to associate with famous media brands and connect with millions of affluent, aspirational and inspirational women. Predominantly from IPC Southbank and Connect, IPC’s upmarket women portfolio bristles with high quality imagery and high quality editorial - Fashion and Beauty trends and advice, Home Styling, Celebrity, Environment, Education, Business and Real World news.
IPC Media is a leading content provider for today’s man. Operating across multiple platforms and experiential events IPCs iconic brands truly connect with young men offering what they want suck as tips on how to look good and get the girls and as per usual the latest update on the sport in which IPC provides along with many more entertaining interests and articles, and provide advertisers with multiple contact points to connect with and influence, the 18-34 year old male.
IPC has lots of different brands some of which are look magazine, NME magazine and Marie Claire Britain s leading fashion magazine, good to know recipes, Now and style at home magazines. TeenNow , Nuts, TvTimes, Woman's Weekly magazine. This is just some of the well known and really iconic and successful brands.
In April 2012 IPC Media scooped an award for Best Production Team of the Year at the Professional Publishers Association Production and Environment Awards 2012. This proves they are very well respected and a big well known, successful reliable company still going now.
Looking at what I have learnt and seen about IPC and taking everything in to account through my research I can see that IPC have been associated with four main types of target audiences. The audiences they have been associated with are mass market women including mums, upmarket women, upmarket men and men between 18-34.
I think IPC will be an appropriate publisher for a new music magazine for many reasons. One of which is that they are the UK's leading consumer magazine publisher. Therefore, this means that lots of people respect and trust the company as they produce high standard magazines and rely on them to continue to make new high standard magazines today. So, in addition it would be appropriate to publish a new magazine as many people buy magazines for IPC have always been excellent and already produce well known successful magazines. Also the people really enjoy reading them and get pleasure out of them. So, it would be an effective idea using IPC as they sales of the magazine would be very high and many people would buy the new magazine and the company would make a lot of money. I know many people would buy the new magazine as they engage with 26 million UK adults and they have sales of over 350 million magazines each year. Which in conclusion, is very impressive and outstanding.
Another reason to why IPC might be an appropriate publisher for a new music magazine is that the company has over 85 iconic brands, so this therefore interprets that IPC has a very impressive reputation as they have so many brands. They would not have this many brands if they were not outstanding and they would not have so many worldwide recognizable iconic brands either. So, making a new magazine would be appropriate because again it is likely it would sell well as, many people know of the all brands IPC have they would buy the magazine as they know it will be very excellent. They would know it would be this as all their other brands are.
The final reason in my opinion I think IPC will be an appropriate publisher for a new music magazine is because they are exstremely good at making magazines to be targeted at a certain and specific audience. Therefore,when publishing the new magazine they would straight away attract a lots of people to it as they are a well known publisher and would enhance the magazine to reach high sales. This is mainly due to the fact they know how to target and attract magazines to the right targeted audience. Additionally for example if they made maazine made attract and target at 'Pregnant teens' they would put stories and articles to do with children, cooking, activities to do with your childeren and tips on what to get you child and how to deal with pregnancy etc. All with in the magazine. This would therefore, attract the targeted audience and they would think its is very helpful and interesting and the magazine would start to sell a lot to mums due to have babies or new mums. also they are a proffessional successful company and are lready doing a great job with other successful magazines so Overall, this is why I think IPC would be a very appropriate publisher for a new magazine as I can be certain when publishing the magazine they will enhance its sales and send it off in the right direction.people will but it a, it has been targeted very properly.
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