Magazine Analysis 1

For years the term 'men's magazine' referred to one of two things: pornography or sport. But in recent years a new breed of men's magazine has entered the public eyes. Readers today appear to be very much more focused on their self-appearance, and the magazines have found new topics which have effect on the marketplace. Such as Loaded, FHM, Maxim, Men’s Health, Men's Fitness and GQ. The modern men's magazine is about sports and cars as well as sex, fashion, women, and anything else which their editors feel might be even mildly interesting to the audience.

GQ Mission Is To Turn Ambitious Young Guys into Successful Young Gentlemen. The target audience is generally around men aged 21-35. They have attempted to do this by using one of the sexiest actresses in the industry. They have done this as they think this is a good mage to attract the men in their target audience. They mostly focus on middle class/working men as there is a bigger amount of people with in that class and there is many things that will attract them. You clearly see the magazine is targeted towards straight men, as there are images of half naked woman on the cover of most of their magazines. 

We can clearly see who the target audience is, by practically just looking at the picture used for the front cover as well as what is written on the cover  such as "33 Pages on How to Dress, Date, Act (and E-mail) Like a 21st Century Gentleman", clearly stating who the target audience is. The articles featured on the cover are pretty masculine such as " James Bond" who is very masculine and a action type man, also men might inspire to be like him. Also "The meanest chef in the kitchen" is considered to be masculine as men want to be able to cook good meals to impress the woman.

The colours of the featured articles also suggest that it is for a male audience as they have use simple black, grey and white which are suggested to be sophisticated very formal, elegant, and prestigious colours such as (black tie, black Mercedes grey suits etc.) white is considered to be the colour of perfection and white can represent a successful beginning.

The company of the magazine has decided to put on their cover a picture of a good looking well known actress in a bikini "Megan Fox" which is a great image and visually stimulating to capture the attention of a man's mind as well as the main stories advertised on the cover which are interesting and seem good to read.

The image of Megan Fox is the main focus right in the middle and is practically the first thing you look at so it has to be stimulating to the eye, which it is as  she is showing a lot of cleavage and pulling a seductive facial pose, so is sexually attracting the men. So it would have already appealed to the audience which they are targeting.

The taglines of the stories on the front cover give us an insight of what is going to be in the magazine so we know whether it will be interesting or not.